A custom CRM platform designed to streamline operations for a high-volume ATV dealership and service center. The system centralizes service requests, customer records and operational workflows, giving management full visibility over service performance.
Client
Established ATV dealership and service center
Industry
Automotive service & equipment maintenance
Scope of work
Custom CRM platform, operational workflow system
Timeline
Discovery → development → production deployment
Role
Product strategy, UX design, full-stack development
Service businesses often operate with fragmented operational tools — spreadsheets, emails and manual records. As the volume of service cases grows, coordination becomes harder and management loses visibility over daily operations.
We approached the project as an operational optimization challenge, not just a software implementation.
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Mapping the real operational workflow of the service center
Designing a digital structure for service cases and customer records
Creating a management dashboard for operational oversight
Building a scalable system that can evolve with the company
Centralised customer and vehicle database
Structured service case lifecycle management
Technician task coordination
Internal service documentation
Operational overview for management
We delivered a custom CRM system that serves as the operational backbone of the service center.
Customer and vehicle lifecycle records
Service case management from intake to completion
Technician workflow coordination
Internal service documentation
Management dashboards
Higher operational transparency
Faster coordination between service staff and technicians
Reduced administrative overhead
Better control over service capacity and workload
Martin Rakús
Štvorkolky SK s.r.o. - CEO
This project demonstrates how custom internal platforms can improve operational efficiency in service-based companies.
Running a service business with complex operational workflows
Managing high volumes of service requests
Looking to replace spreadsheets with structured systems
Building internal digital tools to support company growth
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